CLIENT - BRIOCHE PASQUIER
Brioche Pasquier, founded in 1974, is a French company, manufacturing industrial pastries. It has become the number one pastry maker in France. In 2018, the brand decided to settle in South Korea to expand the Asian market.
Mission - New digital identity strategy
Developed a digital communication network to ensure the build-up of brand value
Conducted research on a new visual identity and local market conditions
Established data analysis and creative content
