Brioche Pasquier, founded in 1974, is a French company, manufacturing industrial pastries. It has become the number one pastry maker in France. In 2018, the brand decided to settle in South Korea to expand the Asian market.  

Mission - New digital identity strategy  

  • Developed a digital communication network to ensure the build-up of brand value

  • Conducted research on a new visual identity and local market conditions 

  • Established data analysis and creative content 

︎Paris Office, 17 rue Ramponeau 75020