Han Hyo Jeong
Business consultantCLIENT - courrèges
Founded in 1961 by André and Coqueline Courrèges, the Courrèges house revolutionised the world of fashion and design. Movement, purity, colour, light... such are the hallmarks and distinctive style that Courrèges began asserting as early as 1965 with the emphasis on structured lines and the focus on white, before branching into colour variations and new materials, such as vinyl.
The revival of this legendary brand is now taking on a new dimension with the decision to change the positioning strategy for its fashion, accessories and perfume activities. It is still focused on its mission of continually offering a growing range of innovative and modern designs in keeping with the brand's original ideals.
The revival of this legendary brand is now taking on a new dimension with the decision to change the positioning strategy for its fashion, accessories and perfume activities. It is still focused on its mission of continually offering a growing range of innovative and modern designs in keeping with the brand's original ideals.
Mission - Sales & Strategy studies
- Conducted multiple researches on Korean market development
